The Amazing Spider-man movie from Marvel and Sony is set to premiere in theaters across the US on July 3rd (a little bit after Europe’s June 28th release date, oddly). However, fans that happen to live by a Wal-Mart (which shouldn’t be too rare in America) don’t have to wait that long. This Friday, June 15th, fans who make their way to a local Wal-Mart can get an exclusive first look at never-before-seen footage from the upcoming Spider-man movie. The exclusive in-store broadcast of the footage will take place at 12:01 a.m., 10:00 a.m., 3:00 p.m. and 8:00 p.m. local time on June 15th and June 16th. After the premiere of said footage, fans will then be able to buy an exclusive DVD of the scenes they just watched, bundled along with a reprint of Amazing Spider-man #6 (the 1st appearance of The Lizard) for just $2.96! Added with the scenes on the DVD will be a first look at the Activision Spider-Man video game and a bonus augmented reality (AR) activation when using our “Web-slinger” app.

Yes, Wal-Mart and Marvel are once more teaming up for a movie tie-in AR app. However, unlike the Avengers app, where players went around Wal-Mart unlocking Avengers team members to fight Loki, the Web-slinger app has you going around Wal-Mart to build up your webshooter. Another AR based gaming app, the Web-slinger app will be available on the iTunes App Store and Android Market (Google Play) starting June 15th. The app will enable customers to take photos with life-size AR Spider-Mans and unlock new levels and weapons in the game by scanning AR signs in Wal-Mart starting June 26. The unlock locations in Wal-Mart for this app will include Kellogg’s Cheez-It & Pop-Tarts displays in grocery section, the Straight Talk Wireless section in electronics, and signage in both toys and boys apparel.

For those around a select 1,000 Wal-Marts across America, their will be an Amazing Spider-Man Secrets Unmasked Tour. Visiting the roughly 1,000 special Walmart locations, a customized Amazing Spider-Man truck will be set up to show off demos of The Amazing Spider-Man video game and Spider-Man Bonkazonks from Hasbro. The Secrets Unmasked tour will also include: Sony PS3 gaming consoles, HP photo centers, Kellogg’s tasting center, Straight Talk Wireless demos, and a climbing wall that uses suction cups to make you feel like Spidey. Fans can also engage in more AR experiences during the Secrets Unmasked Tour by using their Web-slinger app to witness Spider-Man and The Lizard come to life on the top of the customized tour truck. The touring began June 1st and will continue through July 15th. The schedule, and more information on the app and in-store events, can be found at: www.walmart.com/Spider-Man.