[private]This is actually a direct from Mathias post, but with sentiments I’m sure everyone here at SG2M will support. DC Entertainment and their parent company, Time Warner, officially announced their new charity support campaign, We Can Be Heroes, on Monday. We’ve already posted a bit about this on the site earlier this week. But I wanted to take a moment to personally talk about the concept. I, like many people in this world, support the ideas of many charities. I like the idea of in some way helping people even when I can’t be directly involved in helping. That said, I’m in no way rich, capable of traveling to places like Africa, and when I really get down to it I’m sadly not the type to be as charitable as I want to be. But when moments like this happen, where a crisis is heavily affecting a large number of people and some group steps up to raise money I find it hard not to reach into my pocket and at least give them some change. While I don’t necessarily think a big corporation like Time Warner is doing this act to be totally selfless, nor do I believe this is the absolute most effective way to help many of these troubled and starving Africans, I do feel our donations can have an effect. So while we are all likely geeks here, with many of us being fans of some member of the Justice League (if not all of them), it is worth considering buying a T-shirt or Mug if it can help put food in someone’s belly that might not have it otherwise. If you’re really feeling charitable you can even make a direct monetary donation on the We can be Heroes website and Time Warner will match your donation total.

I’m well aware that there are countless charities out there, from the incredible comic groups like CBLDF and Hero Initiative, to the life saving medical groups like Doctors Without Borders and the Red Cross. I know many specified group do more good than others. All I’m asking here is that if you’re going to go throw some money on a geeky mug or shirt anytime soon…why not make it one that possibly helps feed someone in need?

If you would like to know more about We Can Be Heroes, visit www.WeCanBeHeroes.org. For more information on the campaign’s partner charities, you can visit their websites at www.savethechildren.org (Save the Children), www.rescue.org (International Rescue Committee), and www.mercycorps.org (Mercy Corps).[/private]